Diamond pricing is subjective. It seems as though every diamond company claims to have the lowest prices. Within the same website you will see many diamond industry leaders post prices with ranges of 15% or more on stones that have identical diamond grades. Is it possible for two white diamonds with an identical diamond clarity grade to be different in value? The answer is yes. Diamond grading allows for a range of characteristics to qualify for a given score on the GIA clarity scale. It is not uncommon for 2 stones with identical grading to have a significant difference in value. A stone having inclusions visible to the naked eye can have the same clarity grade as another diamond which is flawless to the eye, because of the type and location of the flaw.

At BeRealReal.com we are not hunting for certified diamonds that give false impressions to our customers. Instead we are looking to form a long term relationship with each of our customers. Whether you are a first time customer or a longtime client who has been buying from us since 2005, you can count on us to select the most attractive diamonds in their class. At BeRealReal.com we pride ourselves in providing the most competitive diamond pricing available on stones that meet our strict quality standards for diamond cut, diamond color and diamond clarity. At our Connecticut location you will be able to view diamonds first hand in our diamond grading rooms, with a consultant who will help you to go beyond the 4c’s to understand diamond pricing and qualify your needs.

While you are at BeRealReal.com diamond center you can view our extensive collection of designer engagement rings. If you want the ultimate diamond jewelry, our jewelry designers will use the diamond of your choice to custom make an original piece at diamond pricing that you can live with.